Successful Fundraising —A skill you can learn
Emily McGay, Manager of McGay Consulting, LLC
Thursday, June 7, 6-7pm
UNM-LA, Bldg 6, Room 631, Lecture Hall
Emily is the Manager of McGay Consulting, LLC, a small local consulting firm that works with non-profit organizations on their operations, strategic planning, and board development. Emily also conducts studies such as community needs assessments and feasibility studies for capital development. Emily looks forward to bringing her decades of leadership experience to our nonprofit community to aid in your fundraising efforts.
Non-profits generally raise funds for three purposes, 1) annual support; 2) capital; and 3) endowment. Annual support is very important because you must prove you are a publicly supported organization to the IRS in order to maintain your 501(c)3 status. The current thinking is that one-third of your income should come from contributed dollars. This is a big responsibility. So how do you become successful at asking people for money?
Proven strategies can be learned and implemented that will ensure your success:
- Set up a campaign committee of staff and volunteers
- Develop a plan and document the need and the case to include a firm monetary goal
- Cultivate your potential donors. Visit with them face-to-face to show your enthusiasm for the cause
- Recruit, train and motivate your volunteers on how to be more successful with their asks
- Monitor your campaign with report meetings
- Evaluate your campaign for improvements that can be made the next time.
Nonprofit training sessions sponsored by Los Alamos Community Foundation are made possible with generous support from UNM-Los Alamos and the LANL Foundation.